Communication Audit for Good Shepherd Underway


IMG_1768A team of four upperclass Luther College students in Mark Johns’ Communication and Public Relations class are conducting a Communications Audit of Good Shepherd as a congregation service-learning project for the course. ELCA’s Communication Department describes a Communications Audit as an objective examination of all communications in the congregation – auditory, written, and electronic. The students recently met with Pastor April Ulring Larson plus Jane Kemp and Elizabeth Kaschins, who represent the congregation’s Communications Subcommittee.

At this first visit, the students received samples of our print communications sources, were introduced to our website and social media sites, and guided through the building to view signage, bulletin boards, cubbies and other means of communication. As part of the Audit, details of using our Directory for a random sampling of a small number of members are being worked out. The students are invited and encouraged to attend worship services and fellowship time as well as return to the church on their own. During discussion, we were able to outline the communications challenges we face at present and anticipate in the near future.

The students’ second visit will be in early May when they present their findings to the Council, committees, and interested members. The date and time will be announced; everyone is welcome.

 For the photo: Pastor April, the Luther students, pictured left to right, are Bri Shekels, Anne Wermedal, Jacob Lembezeder, and Melissa Hrdlicka.